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How To Create A Website Business

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How To Create A Website Business

Table of Contents

    1. How To Create A Website Business –  The Concept
    2. Why WordPress
    3. Niche Selection
    4. Content Marketing

 

Hi,

so, in this post I will be talking about  how to create a website business on the Internet, if you would like me to help you build a business, building websites for local clients, please leave a comment below.

 

 Creating a website business is both very rewarding, and quite terrifying !  All the questions, “how do I start?”  “what do I have to do?” “how will it make money?” “how much will it cost?” “with billions of sites out there, how will they find mine?” and a thousand and one other doubts and questions.  I will talk about how to get started, and help you get noticed on the Web.

The first thing you need to focus on, is who is my audience? that is to say. who am I trying to help?  what problems am I offering a solution to?

To narrow it down, let`s say that you are a handyman, your neighbour asks you how to fix his fence, which has blown down, and you just say, “take the the old post out, and put a new one in” and it is as easy as that.

Broken fence post

or maybe say, cut the panels down and change the location of the fence posts, both methods work, but if you drill down, on how to get the old post out, you would know that you use a ring screwed into the top of the sunken post, and the broken stump of post to lever it out, after you have dug around it a bit, loosened the old cement that supports it in place.  Common sense right?

Have a look at this screen shot I took

showing keywords

 

This was taken from a keyword tool, (its ok, its a free one! and the program I used to take the screenshot is free too!, but more about that later) So, as of today, 5th February 2020, on AVERAGE, based over a 3 month period,121 people are looking, on Google how to repair a fence post,  and you can expect 21 of them to land on your site.

Quoted Search Results

Ok, so using the broken fence, as an inspiration for explaining what needs to be done, if you explain the process fully, you will get on the first page of Google, which is where you want to be, and if you put a link from Home depot, or B&Q here in the UK, and someone buys, the metal bullring with the square baseplate for say, a £5, you get a commission,call it an advertisers fee, as you have introduced someone to their product.

It costs exactly the same if you were to actually physically go to the shop and buy it over the counter!

That is exactly how the process works!  No fluff!

The above example of a broken fence shows what people are looking for, so when creating a website business, remember that what you are doing is finding peoples ” pain point “, or to put it another way, finding out what their problem is, and providing a solution to that particular problem.

  If you think you understand now, the “how” then go ahead and create your own website below, this website will be “live” and you can build it out as you wish, best of all, it is FREE to do, and has Free hosting too! go ahead, check it out!

Build YOUR Site NOW!

 

 

So, thats the process, essentially, couple of other things need to be done first as well,so, when you are just starting to create a website business there are a couple of things you definitely need, hosting is probably the most important!

There are a lot of hosting companies out there, some with the cpanel, some without, The cpanel is mainly used to load the framework of whichever content management system you use, the content management system used by BlueSeasDigital, is WordPress.

Why WordPress

 

Image by Pete Linforth from Pixabay

 

Basically, because it is free, it can be used for mom and pop type of business, as well as large companies, there are thousands of “themes” available, most are free, but some you have to pay for.

The main reason to use wordpress, is the functionality of the platform, think of it as electricity, you can get plugins, which help the site look better and perform better!  A good way to think of it is, you have a television, and you plugin a dvd player to improve what you can watch,( yes, I know about firesticks too), that is a good way to think about plugins.

But I get ahead of myself.  WordPress can be used fresh out of the box, by virtually anyone, no special coding knowledge is necessary, so that makes it perfect for pretty much any one! It is used by websites all over the world, and with the ability and fluidity of being able to change things whenever you like from the easy to use dashboard that you see when you log in.

Ok, so now we know the “how” we need to find the “what”

 

Niche Selection

 

 

This is the step where most people falter, it is not that hard, once you understand what a niche is, it is a group of people who are likely to be interested in what you are promoting,

 

niche magazines

As you can see, there are a lot of niche magazines in your local supermarket, or book shop, on the bottom shelf, there is a publication called horse rider, who would be the likely target market for that?  the market for the good housekeeping publication will be different to that of the horse rider magazine, with different amounts of disposable income.

It is the people who buy the magazines, that is the niche!

It is important that you choose a niche that you know a lot about, and are interested in, because the way you are going to get noticed on the internet is through a model called “content marketing”

 

Content Marketing

 

Content marketing is simply writing articles about your chosen subject, mainly reviews, but events you attend are also relevant, so long as they are niche related, put lots of your own photographs on the articles, because the way your are found is by having relevant content on your website, this is by far the best way as it is free to do, however, it is important to remember that the search engines will always serve up the most relevant content first, then newer articles further down the page, search engines are always crawling the internet looking for fresh content, so it is important to remember that you will need to write approximately three new articles a week in order to start gaining traction in the search page results.

If you are a little bit confused about content marketing, hopefully this article will explain it better than my clumsy attempt!

Another way to attract visitors to your website business, is through paid advertising, and I will talk about that in a later post

If you have a specific question/insight relating to how to create a website business, please leave a comment below.

Thank you for reading, I hope I have helped to clarify the basic things you need to do in order to create a successful website business.

 

 

 

 

 

 

 

How Do I Get On Google?

 

How Do I Get On Google?

Well, friend, you are going to need a website!  If you haven`t already got one, your own website, get one for free, with hosting, here,the only two categories that are banned are Porn, and Guns.  This is a website that you can build and take anywhere to be hosted.

picture shows google through a magnifying glass
How Do I Get On Google

It`s actually very easy to “get on Google”!  Why?  Because Google uses “web crawlers” bots, or spiders to you and me, they will find your website if you do absolutely nothing more than just create one!  No need for sitemaps, or any type of SEO, they just find it!  So long as it is set up correctly, you will have no difficulty in getting “Indexed” by Google.

Getting Indexed just means that they (Google) have found your site, and added it to their library of sites.

The next thing that you want to happen, is for your site to be “ranked”, Rankings improve the more your authority increases, and implement both off page, and on page SEO.

  For those of you who don`t know, SEO is short for Search Engine Optimisation. 

So lets talk about on page, and off page seo, this is a huge topic, and as the purpose of this site is to provide you with enough information so that you can reasonably expect to start seeing cash coming your way, in as short a time frame as possible through content marketing and good SEO.

I will just skim the surface of it, enough so you can reasonably expect to get a good position on  google for some of your posts.

  There are many sites out there which will dive into the topic of seo, with great gusto!

  A word of advice, don`t get involved in black hat seo, it will only damage your site down the road.

 

G-Mail Account

 

Get a G-mail account!  It is easy and free to do, and will grant you access to the many services and products that google have, which all help you in your business, from being allowed to create a YouTube account, to using Google Docs to keep track of your links, to using Analytics to track where your traffic is coming from, which page/post attracts the most traffic, and it can even make site verification in Bing Webmaster Tools a walk in the park!

 

All-In-One SEO Plugin

 

One of the most popular plugins for off page SEO, alongside another plugin called Yoast, which is better? purely down to personal preference.  I use the above plugin, because that is what I learned how to use, no other reason!  It has the fields for Google Analytics, Pinterest, YouTube, and Bing, and a few others.  It is easy to use, generates sitemaps, and is pretty much set and forget.  Oh, did I mention it is free too? This plugin helps with off page seo.  As I build this out further, there will be an article on this on plugin

How To Do SEO On A Post

 

Image by <a href="https://pixabay.com/users/geralt-9301/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=3007488">Gerd Altmann</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=3007488">Pixabay</a>
picture for seo

Cheat sheet!

  1. Keyword in the Post Title
  2. Keyword in the first paragraph
  3. Keyword in the last paragraph
  4. Keyword in the Meta Title
  5. Keyword in the Meta Description
  6. An internal link within the post, to somewhere on YOUR site
  7. One External Link within the post, to an AUTHORITY site
  8. Alt tags filled in for images

These steps are called “on page seo” , these are the steps that you take within your editor, on your site when you are content marketing.  Off Page seo, involves things that you do away from your site, things like social sharing, using google search console for the URL inspection, and don`t forget to do the same in Bing!

If you feel comfortable doing it, make a short video, or embed one from YouTube.

 

Keywords

 

Just going to touch briefly on Keywords, as you can see from the cheat sheet, they feature quite heavily in “on page” SEO.  A keyword is a word or phrase (also known as long-tail keywords) that people use when they are looking for something on the internet.

When you go to google, or search engine of choice, and start typing, just below the search bar , as you type, the most frequent searches made appear as you type, the search engines try to help you by showing the most searched for terms, sentences are a good example of long tailed keywords.

Finding a good keyword is a skill!  There are, of course, a lot of tools out there that will help you when you are doing your research, but remember it should always be relevant, and have as low a competition as possible.  I have a favourite I use which is free, and I will talk about it in another post, the reason being, taking into account the title of this article, I am competing against Google itself for the search term, so this article is unlikely to achieve any sort of good positioning in the search results.

 

I wrote this article to try and explain the process, and the steps necessary to ensure that the search engines will find you, for the benefit of my readers.

Steps Needed For Google

First thing to do is register your site on the search engines, so go to google, and type in “google search console”

 

screenshot of google search consoleHopefully you are starting to see how hard it is to get the first place, Google itself is competing against 572,000,000 sites for that same search term!  There is only one Google Search Console, you know that, I know that, these are sites that are trying to imitate, sites that are not in the google search console, they are indexed, and so show up in search.  So do not be discouraged when you see how many sites there are for that same search term.

This applies to YOUR site too! do not be discouraged!

It is here, in the search console, that you will let google know about your site (it`s called “property”)

It will generate a code for you to place in your “header” code, or in another location, so that you can verify you own the site, once that has been done, you can then go to Bing Webmaster tools, where there is the option to import the verification details from google! It gives the option, “copy and paste the code below into your site, blah blah”

Just import from Google!

once you have done that, go to Google analytics, and get the tracking code for your site, and paste it into the All-In-One Seo plugin, and that is it! done!  You can now track where your visitors to your site are coming from.  Awesome!  Because it is Google, there are loads of tutorials on the many features available to you!

But it is in Analytics that you will get the tracking code for the All In One Seo plugin.  then it is just a simple matter of copy and paste.  Set, forget, now this article is just skimming the surface, for now, getting indexed by Google is the main priority, getting into the top rankings, is something else altogether, you need to publish content regularly, the content needs to be relevant to the title, and it must be fresh, i.e. not copy pasted from somewhere else, and it must contain optimised images, with the information completed, in order to comply with google readers.  This how you will get on google!

Hope this helps, please, leave a comment below if you need help, or just to let me know if I have forgotten anything!

Look out for the next article, as well, gonna be a belter!  So, until next time guys.